Advanced Diploma in Resort and Tourism Management (Chinese)

Introduction

SD’H’s Resort and Tourism programmes aim to prepare students with up-to-date knowledge and practical skills required for the resort management and tourism management industry. The students will undertake course works focusing on general business topics. Such will provide them with a full complement of the skills needed in the business of resorts and tourism management. 

Awarding Body

• School D'Hospitality

Diploma Awarded

• Advanced Diploma in Resort and Tourism Management

Entry Requirements

• Minimum Age: 17
• Academic Level: Diploma awarded by School D'Hospitality, Higher Nitec Holders, Diploma from recognised institutions or its equivalent
• Work Experience (If applicable): NIL
• Internal Assessments: Written Exams, Assignment / Projects, Practical Exams 

Assessment Methods

• Written Assignments and Examinations

Graduation Requirements

• Obtained a pass in all modules

Duration

• Full-time: 12 months
• Part-time: 18 months

Course Modules

Core Modules

Hotel and Resort Management Cultural Tourism Tourism Planning  Events Management Information Technology in Tourism Business English II

Course Synopsis

1. Hotel and Resort Management
The module covers a synthesis and framework for understanding the interplay between internal and external variables in strategic management of hotels. Hotel and resort management examines the application of strategic initiatives undertaken by hotel companies to develop and expand their business in the contemporary global environment.

a) Objectives:

i) Explain the meaning of strategy and the strategic management process as applied to the hotel environment.

ii) Apply strategic management theories to various hotel types and industry situations.

iii) Evaluate a hotel company’s competitive resources and their importance to developing effective corporate strategies.

iv) Discuss the importance of aligning strategy with the hotel company’s competitive position.

v) List and explain the key elements of hotel management contracts and franchising agreements.

b) Contents:

i)The macro and micro environments of hotel management contacts and franchising agreements.

ii) Hotel and resort industry analysis.

iii) Hotel strategy and developing a competitive advantage.

iv) Key success factors for hotel development and management.

v) Corporate level strategy for hotels and resorts.

vi) Expansion strategies for hotels and resorts using alliances and corporate relationship.

2. Cultural Tourism
This module describes a process through which cultural assets may be developed for use as cultural tourism products in a way that allows for cooperation between tourism managers and cultural heritage managers. A comprehensive analysis of the characteristics of the asset is also included. Other issues such as globalisation, branding, and sustainability through partnerships are also covered. A range of cultural assets are used as examples and case studies. Finally the course describes a cultural tourism plan through which cultural assets can be managed. Students are given the opportunity to select a cultural asset for analysis and evaluation.

a) Objectives:

i) Demonstrate an understanding of definitions relating to culture and cultural industries in the context of tourism

ii) Discuss and analyse the use of cultural assets in the context of the tourism industry

iii) Examine and analyse a number of issues including globalisation, authenticity and sustainability in relation to the successful development, marketing and management of cultural tourism

iv) Demonstrate an awareness of a range of case studies of cultural tourism, and how the industry is managed in practice

v) Conduct a comprehensive analysis of cultural assets and assess their potential use for tourism

vi) Present a range of options and justify a decision for future management of a cultural asset for tourism purposes

b) Contents:

i) An introduction to terminology relating to culture, heritage, and cultural tourism

ii) Background of tourism, cultural heritage management and the relationship between these two groups

iii) Classification of cultural tourism assets into tangible and intangible products

iv) Contemporary culture and its involvement in the tourism industry

v) The process of creating cultural tourism products

vi) Consideration of issues such as globalisation, branding and impacts of tourism

vii) Segmenting the cultural tourism market

viii) Planning for cultural tourism

ix) Cultural tourism in the Asia-Pacific region

x) The future and issues involving sustainability, partnerships and ethics

3. Tourism Planning
This module provides a study of tourism planning in different geographic contexts such as the region, destination and site. It covers the importance of recognizing the various stakeholders such as the local community, different types of tourists, and of considering their perspectives in planning. Students will also be provided with a framework through which to prepare and evaluate tourism plans. Discussion of actual case studies in different countries is incorporated into the assessment and study materials.

a) Objectives:

i) Distinguish between different approaches to tourism planning;

ii) Analyse and evaluate a tourism plan for a particular situation;

iii) Articulate and discuss issues associated with tourism planning in particular contexts;

iv) Identify relevant market segments for particular planning situations;

v) Identify different types of stakeholders for planning contexts;

vi) Outline concepts relating to regional tourism planning;

vii) Outline concepts relating to destination tourism planning;

viii) Outline concepts relating to site tourism planning;

ix) Formulate a basic tourism plan;

x) Evaluate and recommend methods of visitor management at a site;

xi) Discuss actual cases about tourism planning for regions, destinations and sites in relation to particular planning situations;

xii) Evaluate the importance of sustainability in planning for specific places.

b) Contents:

i) The nature and goals of tourism planning

ii) Planning concepts

iii) Market/supply issues

iv) The planning process

v) Sustainability

vi) Regional planning

vii) Destination planning

viii) Site planning

ix) Visitor management

4. Events Management
The module looks at the history of events and how it all started. The importance of conceptualizing, planning and staging the event are examined together with the operations and logistics required for it to be a financial and community success. Other topics studied are sponsorship and fundraising, ethics and protocol.

a) Objectives:

i) Examine the nature of the BECA in a number of settings, including emerging local and international destinations.

ii) Appraise planning and operational techniques relating to events.

iii) Analyse and evaluate systems and techniques used to organise events in a variety of settings taking into consideration industry standards and ethical issues.

iv) Demonstrate effective use of the Internet and other various search techniques for relevant information.

b) Contents:

i) History, definition and impacts of event tourism

ii) Conceptualising, planning and staging the event

iii) Event project management and logistics

iv) Sponsorship

v) Strategic marketing of events

vi) Communication at events

vii) Control and budgets

viii) Ethics and protocol

ix) Human resource management and events

x) Evaluation, research and reporting

5. Information Technology in Tourism
The module draws a range of basic computer concepts and applies them to the industry context of Tourism. It develops an understanding of the latest computer technology relevant to the operation of hotels, tourism or other related service industries, both nationally and internationally.

a) Objectives:

i) Analyse and understand basic knowledge of computer hardware operation, basic usage of computer software like Microsoft office and the application of current computer technology in service industry.

ii) Evaluate the importance of computer science and systems that link to service industry.

iii) Enhance students’ abilities at an advanced level of competency in the tourism business.

b) Contents:

i) Basic concept of computer hardware knowledge

ii) Understanding of the computer operation

iii) Usage of computer knowledge in E-generation

iv) Understanding and using Microsoft office

v) The connection between computer and service industry

6. Business English II

a) To learn and be familiar with every expression and basic phrases satisfying practical needs.

b) To be able to interact in a confident manner, read and write and understanding short texts on familiar topics and write short simple phrases and sentences.

c) To be able to engage in conversation about familiar topics and read, understand and obtain information from short documents.
 

Course Fees

  Download Our Course Fees (PDF)

181KB

 

Course Timetable

  Click here to view the timetable