Bachelor of Arts (Honours) Strategic Hospitality Management (Top-up)
About University of Gloucestershire, United Kingdom (UK)
The University of Gloucestershire has 160 years of history in offering higher education of the highest quality to students from around the world.
The University of Gloucestershire offers an extensive range of undergraduate and postgraduate courses and PhD degrees. Its programmes ensure that students are learning skills that quality employers are looking for in new graduates.
The Independent Complete University Guide ranked the University of Gloucestershire in the top 5 of all modern universities in the UK in 2009. In the field of Tourism and Hospitality studies, University of Gloucestershire was ranked 7th among all UK universities by The Guardian University Guide, 2011.
Introduction
Hospitality is one of the world’s largest and oldest industries. It spans a number of different sectors like hotels, restaurants and conferences and is global in its scale and scope. This concentrated, one-year, course gives you the chance to take a strategic and global view of the hospitality management sector, to look at the contemporary issues that are shaping the subject and to understand the business skills that underpin this dynamic and fast changing industry. Your studies will provide a great platform for career development, enable you to deepen your insight and develop your strategic and management skills.
The aim of the Bachelor of Arts (Honours) Strategic Hospitality Management (Top-up) programme is:
- to provide an access route to an honours degree award for students who have studied a related higher diploma equivalent to at least 240 CATs points
- to enable students to build on their accredited prior learning to achieve level 3 learning outcomes
- to provide a programme with a strategic focus on the hospitality sector
- to develop thoughtful, reflective and self directed graduates who can theorise practice and apply their skills, and their knowledge and understanding to management roles in the hospitality industry.
Students completing the level III top up award should be able to:
- adopt an interdisciplinary approach to researching and interpreting strategic hospitality management issues;
- critically analyse, evaluate and synthesise theories, concepts and practice in a variety of hospitality management contexts;
- work independently on a self-selected or negotiated project;
- reflect on practice using evidence from a range of appropriate sources.
This programme is offered exactly the same as offered at the home campus of University of Gloucestershire, United Kingdom (UK)
Awarding Body
- University of Gloucestershire, United Kingdom (UK)
Degree awarded
- Bachelor of Arts (Honours) Strategic Hospitality Management
Entry Requirements to third year undergraduate
- Minimum age: 18 and above
- SD'H Advanced Diploma/Advanced Diploma from a recognized institute of higher learning or equivalent
- IELTS 6.0/TOEFL 550 (Paper Based) equivalent or Min C6 in English at GCE 'O' Level or equivelant
Assessment Methods
- Written Assignments and Examinations
Graduation Requirements
- Obtained a pass in all modules
Course Duration
- Full-time: 12 months
- Part-time: 18 months
Next available intake(s)
- The intake for the Full-time program is not available yet.
- The intake for the Part-time program is July 2012.
Course Application Form
Course Modules
Academic Year 3
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 Contemporary Issues In Hospitality Management |
| Strategic Restaurant Management |
| International Hotel and Resort Development |
| Corporate Strategy |
| Strategic Human Resource Management |
| Financial Analysis For Managers |
| Communications And Marketing |
| Investigative Study |
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Course Synopsis
1. Contemporary Issues In Hospitality Management
Hospitality is a dynamic and changing industry which is greatly influenced by external factors, this module will allow students to analyse contemporary issues to underpin informed discussion and debate.
2. Strategic Restaurant Management
The module enables students to take a longer-term strategic view of the restaurant industry, evaluating and analysing existing market conditions in order to interpret opportunities for the future.
3. International Hotel and Resort Development
This module examines how hotel and resort organisations can strategically manage their business in a competitive global environment. It provides students with an opportunity to evaluate, for example, the competitive advantage to be gained through strategic market positioning, effective management of integration and portfolio management. In order to achieve this it addresses strategic planning issues in relation to governance, finance, marketing and HRM policies of ethnocentric, polycentric, regiocentric and geocentric organisations.
4. Financial Analysis For Managers
This module will focus on strategic management accounting. It will address the importance of financial information to managers. Students will also develop their ability to: apply financial techniques; analyse financial information and evaluate company financial statements.
5. Corporate Strategy
This module is designed to provide the student with an understanding of strategic management principles, theory and analytical frameworks, which are then applied to the “leisure” industry to consider how organisations can manage their resources and competition, to achieve long run competitive advantage.
6. Strategic Human Resource Management
The module brings together the management of human resources as a function of management and the specialist role of the HR manager within the leisure industries.
7. Communications And Marketing
The module will cover the theoretical concepts and nature of marketing communications and its application in practice developing integrated marketing communications (IMC) strategies and plans. New digital media development and deployment will be considered. For non-marketers, marketing communications is marketing and in many organisations communications skills are highly valued. Consumers, particularly in “leisure” choice are “bombarded” with messages and often these are ignored or miss-interpreted. This module develops understanding of practice supported by underpinning theory. Also, it will show students the key aspects of developing an IMC including the role of new digital media.
8. Investigative Study
This module provides students with the opportunity to study a self-managed, analytical piece of work where they will conduct a literature-based academic investigation related to Hospitality Management.
Other Information
- Articulated to the Master's Degree programme
Course Fees
Course Application Form
Course Timetable
 Click here to view the timetable (Full-Time) (Not available yet)
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