Diploma in Events Management

Introduction

Singapore’s new Integrated Resorts (IRs) at Marina Bay Sands and Resorts World Sentosa provide the region with exciting opportunities for the hosting of events and international conferences. As such there is now an unprecedented need for relevant professional and qualifi ed people. The SDH Institute Diploma in Events Management enables students to become employable in this emerging industry and thus fulfil this need.

The Diploma aims to equip students with up-to-date knowledge and practical skills required for this dynamic industry. Besides event industry specific modules, students will also experience course work that focuses on general business topics. This will provide them with a full complement of the skills needed in the business of events management. Students also have the option of a 6 months paid internship, where they can gain valuable practical experience.

 

Awarding Body

  • SDH Institute

Accreditation

  • Institute of Hospitality, UK

Diploma Awarded

  • Diploma in Events Management

Entry Requirements

  • Minimum Age: 17
  • Academic Level: NITEC Holders, GCE 'O' Levels or equaivalent
  • High School Certificate or equivalent
  • Language Proficiency: IELTS 5.5 / TOEFL 500 or its equivalent, or completed SDH Institute English Internediate Level or its equivalent.

Mode of Delivery

  • Classroom-based Lectures, Tutorials, Discussions and/or Research

Assessment Methods

  • Written Assignments, Examinations plus Project / Industrial Attachment (Optional) 

Graduation Requirements

  • Obtained a pass in all modules
  • Complete and pass the Industrial Attachment if the student opt-in for an industrial attachment. 

Duration

  • Full-time: 9 months
  • Part-time: 12 months
  • Industrial Attachment (Optional): 6 months

Next available intake(s)

  • The intake for this program is every two (2) months (January, March, May, July, September, November)

Course Modules

Financial Accounting
IT in Travel, Tourism and Hospitality Operations
Marketing Policy, Planning and Communication
Service Quality and Business Communication
Travel, Tourism and Hospitality
Events Management I (Events Operations Management)
Events Management II (Risk Management in Events)
Professional Development and Career Planning
Industrial Attachment (Optional)

Course Synopsis

1. Financial Accounting
In this module, students will learn how to create financial statements, examine how costs are classified, how budgets are created and the various reports generated. Utilising key accounting concepts, the students will analyse how financial information is used to evaluate organisational performance and to make effective management decisions.

2. IT in Travel, Tourism and Hospitality Operations
This module defines IT (Information Technology) and ICT (Information and Communication Technologies) in the context of the travel, tourism and hospitality industry. Students will learn the evolution of ICT over the past two decades and operational uses of ICT in travel, tourism and hospitality businesses.

3. Marketing Policy, Planning and Communication
This module explores general marketing topic areas, which include: principle and concepts of marketing, marketing strategy, marketing research, and sales process and consumer trends. On completion of this module, students will gain a theoretical and practical understanding of managerial marketing decision making.

4. Service Quality and Business Communication
Students will learn the principles and practices of delivering consistent quality service. Students will acquire knowledge and skills needed for customer relationship management and formal business communication. The course further equips students with the necessary skills to communicate with customers and the rules of etiquette in social exchanges.

5. Travel, Tourism and Hospitality
This module offers an overview of the travel, tourism and hospitality industry. It explores the inner workings of various components of lodging, food service and travel organisations. Students will gain a better understanding of the hospitality and tourism businesses, identify the profile and travel pattern and motivation of travellers, their needs and requirements, and how resources are managed to meet their needs.

6. Events Management I (Events Operations Management)
This module is designed to provide students with an introduction to the concepts of event planning and management. Students are exposed to the key areas required for staging an event, covering the whole process from creation to evaluation. It looks at the concepts involved with event planning such as design, research, planning, organisation, and logistics management, marketing and promotion, event evaluation and reporting.

7. Events Management II (Risk Management in Events))

This module examines the practices, procedures and safeguards associated with risks in events. It explains how to identify, analyse, manage and control risk while organising an event. It helps the student understand the events manager’s response to risk exposures like emergencies, health and security hazards.

8. Professional Development and Career Planning
This module introduces students to professional development skills that will increase their employability profile. Students will learn effective communication skills and proper etiquette.

9. Industrial Attachment (Optional))
Towards the end of course, students are provided with an option to be attached to the industry as a trainee for 6 months.

 

Course Fees

Course Timetable